about us

ABC Momentum is committed to showcasing the artisanal heritage and quintessential beauty of Africa, its vibrant people, and its diverse products. Our brands and the artisans who make them, craft their products to the highest quality standards to create uniqueness imbued with their own take on African creativity.

ABC Momentum has travelled throughout South Africa, visiting the premises and people who make these brands come to life. We watched as they handpicked the best ingredients and materials, making sure they are natural and responsibly sourced. We believe this hands-on approach to sourcing our brands, our personal touch and years of business and marketing acumen will drive these brands to find favourable markets across the world.

axel schroeder

Cape Town, South Africa

Managing Director of ABC Momentum

Axel started his career in his own business in the consumer electronics industry in his hometown of Hamburg, Germany. Two decades later he sold his successful distribution company, changed into corporate management of a holding enterprise in Southeast Asia, and fulfilled his lifelong dream to relocate to South Africa.
It was here where Axel met his wife Debbie, who grew up in South Africa’s famous Garden Route district and who became an inspiration to bring Africa’s incomparable charm and some of its most extraordinary products to European households.

nathalie fornoville

Dublin, Ireland

Co-founder of ABC Momentum

With her roots in Antwerp, Belgium, it became Nathalie’s sole aim to bring desirable, fun, eco-minded and pure products to various European markets. Her work and life experience have given her a great understanding of all the elements needed to run back-office operations. Privately she is happily married and the proud mum of two teenaged boys and loving owner of two wonderful dogs. Besides work she enjoys her daily walks, playing Field Hockey, Golf and laughing with family and friends.